- PRESENTER OF ENCHANTING FOLK MUSIC
widely popular music establishment from the land of superlatives,
Rajasthan, is committed to develop. preserve and promote the rich
tradition of Rajastnani Folk- Music. The music created by "Veena:"
is devoid of the commercial string attached to the so called popular
music of today and presented in its pure traditional form preserving
its rich heritage.
endeavor at "Veena" is to appraise music loving public at
large about Rajasthani Culture
its common rituals, fairs and festivals. "Veena" is
proclaimed to be created with ever increasing popularity of
Rajasthani Folk Music
. In the last 4
years the company has released about 50 popular albums, out of 4
part of 'Ghoomar' has created a milestone in India as well as
abroad. The ever increasing demand for "Veena" creation
has prompted the company to start making CD of each cassette and
around 40 audio Cds have so far been introduced.
growing popularity of electronic media specially Doordarshan has
resulted in increasing demand for VCDs. "Veena" has
initiated shooting films on a very large scale on a vast canvas with
the sole objective of promoting Rajasthan's rich traditional and
cultural facets. In a very short span of only 1 year "Veena"
has launched 10 VCDs and plan to launched another 5-6 VCDs by the
end of third quarter of the year 2004 are on anvil. The mission is
to introduce more and more people to the rich
and culture heritage
of Rajasthan. The source of entertainment would also simultaneously
bridge in information gap about incredible Rajasthan. Another first
to company's credit was the successful running of a teleserial "Baton
Baton Mein" in fact the only production in Rajasthani language
on Metro Channel of Doordarshan. 'Gorband
' being aired on
Jaipur Doordarshan has already completed 91 episodes and has set new
records of popularity and viewer ship.
programme to promote and popularise folk music is Veena's forte,
which has attracted huge crowd even in mega cities like Mumbai,
Delhi, Nagpur, Hydrabad, Surat , Singapore, Aurangabad and On the
foundation day of Jodhpur at Umed Bhawan Palace and other places in
India in Rajasthan shows were presented at Jaipur ,Kota, Baran,
Sikar, Jhunjhanu, Churu and Bundi where 15000 to 50000 people
enjoyed the programme till late night at all places, for each of
these programmes special light effects and sound effects are put to
use with original soundtrack and the programme is presented on
Computerized digital sound.
The next target of "Veena"
is to attract non-Rajasthani people towards Rajasthani Folk music
and songs and thus "Veena" will become ambassador of
Rajasthani culture to promote tourism industry in international
- The Melody of RajasthanI
you though, Rajasthani music is all about choli ke peeche kya hai
and Dilli shahar mein mharo ghaghro jo ghoome
.you might not
have tuned to the music created by "Veena" cassettes. The
leading 'Melody-Maker' of Rajasthan has vowed to provide a musical
relief to the music aficionados who believe that Rajasthani music
starts at vulgarity and ends at double meaning songs.
the Veena "The company is committed to develop, preserve and
promote the rich tradition of Rajasthani Folk music, for that we are
promoting youthful voice which can do justice to the colourful folk
music of the state.
The Rajasthani album created by the
company is in demand not only in rural areas but NRI from Rajasthan
living different part of the world are said to begin their day by
humming to the tune of Veena Cassettes. Our album "Ghoomar
created a new records as far as selling is concerned we have sold 20
lakh copies of this album till date and its remains hot favorite
among the diehard fan of original Rajasthani music.
album, which paints the real picture of Rajasthan through melody
have evoked unprecedented response even in southern part of the
If the Ghoomer was the largest selling album
Gorband, another melodious journey of Veena Cassettes struck a
beautiful note with music lovers "The foot taping beats of this
album is a must in every cultural programme and festivals. We have
tried to highlight culture and tradition of Rajasthan through songs.
the last 3 years company has launched more than 25 albums. Latest to
hit the stores is Leharion
, which has
started making musical waves in a short span of time.
company is not only confined to providing audio delight only. It is
endeavoring in video album also and has done it with a great aplomb
so far. Incidentally, it is the first music company to produce a
successful teleserial in Rajasthani Language. "Baton Baton Mein".
lt's another production Gorband is topping the popularity chart with
record viewer ship_ The company now envisages to attract non
Rajasthani people towards Rajasthani folk music and songs.BHARTI CASSETTES UDYOG, JAIPUR
of Audio cassettes / Cd and Vcd in Rajasthan:40 crores approx
Veena's share: 40% to 50% New title Release Plan (Annually) 10
title(Cassette/cd/ vcd ) format Dealers Network: Distributors,
stockiest and retailer almost every part of India except J &K
and Kerla. Product Availability: Middle East countries, U.K.,
U.S.A., Singapore and Nepal. Future Plan: Attract Non Rajasthani
people towards Rajasthani music and songs to popularize as Global
To launch digital video Disc for global market.
feature films (VCD) about tourism, pilgrim places, folk musical
instruments and heritage culture of Rajasthan thus "Veena"
become ambassador of Rajasthani culture to promote tourism in
International market. Expansion of Catalogue with devotional and
spiritual title with latest technology and highest quality control.
To double the market share company is planning to enter in
the field of Hindi, Spiritual music and information videos. Live
Organize cultural programme to promote and popularize folk
music which has attracted huge crowd even mega cities Chennai,
Mumbai DeIhi, Kolkatta, Hydrabad, Nagpur, Chandigarh, Ludhiana,
Raipur ,Ahmedabad, Surat and entire Rajasthan. Trade
All district Head Quarters of Rajasthan and
Ahemdabad, Surat, Bombay, Nagpur, Hydrabad, Kolkatta, Jalgaon, Akola
Ahmednagar, Delhi etc.
The Surat Exhibition was organized
by Southern Gujrat Chamber of Commerce and Industries. Veena
Cassettes stall of Highest visited stall among the 750 other
participants including Reliance Infocom, Larsen and trubo, GNFC
Hyundai and so many Global brands. Participating India International
Trade Fair at Delhi since 1999.
Veena products are
accreaded by All India Radio for their 165 stations in the month of
May 2004 Veena becomes India's First Music company with
Certification. Veena got the Platinum Disc for Highest sale of their
album Ghoomar. Specific Product :
We have produced
Traditional and rituals marriage songs which are performed all over
Rajasthan for centuries. This has almost stopped the recital of
Hindi Film Songs in marriage and helps to learn tradition and
culture thus preserve in text and music for the centuries, Our
marriage songs comprised of three Rajasthani comtempary ladies
sangeet and one Hindi album besides one instrumental "Shehnai
Company's main object is to survey research and identify the new
artist who can present before music lover audience and most of the
artist are from Rajasthan.